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GenAnalytics is a market insights, communications, and research consultancy focused on the application of data analytics to drive business performance through greater diversity and equality in the workplace.


GenAnalytics are specialists in the area of diversity and inclusion, workplace consultancy and communications.
Our specific expertise and approach focuses on:

Measurement & Impact

Identifying the diversity and inclusion challenges in business, measuring gender, ethnicity and disability pay gaps, and improving performance through greater diversity at all levels.

People Analytics

Helping people and organisations derive greater value from shared leave programmes, to understand age performance profiles, implement diverse recruitment practices and investment in training and skills to best manage the talent pipeline.

Stakeholder Engagement, Policy and Advocacy

Developing and supporting the delivery of tailored communications and stakeholder engagement programmes in the areas of pay gap analysis and wider diversity and inclusion objectives.

Events & Networking

GenAnalytics launched Scotland’s first Diversity & Inclusion Awards and Scotland’s inaugural National Diversity and Inclusion Conference. Delivered in partnership with The Herald and now running for over 6 years, these  events provide a platform to showcase best in class diversity and inclusion practice from across the public, private and third sectors and to celebrate the positive impact of diversity and inclusion progress on employees, communities, customers and organisational performance.

Research & Insights

Pioneering the application of data analytics and business insights in the area of diversity, inclusion, business performance and human capital asset management. Designing tailored research, analysis and measurement frameworks to unlock diversity and inclusion data value to organisations and  developing and implementing innovative measurement and analysis tools to monitor impact and performance improvement.

Mentoring & Support

Providing guidance, coaching and mentoring support at all levels across organisations. Advising, developing and supporting employee networks and facilitating engagement and knowledge exchange across professional groups and industry sectors.


Research and evidence shows that Diversity is not just a nice-to-do but makes business sense. Yet, despite all the evidence, there are still significant challenges to ensure that everyone has the opportunity to achieve their ambitions in the workplace.

The Gender Pay Gap in Scotland is 16%. Across the UK the Gender Pay Gap stands at 18%. In key industry sectors women are significantly underrepresented.

Only 4% of the Oil and Gas workforce are female. In the Digital sector – one of our economy’s fastest growing industries – women make up 17% of the workforce.

25% of FTSE 100 Non-Executive Directors are female.

In Scotland, the employment rate for minority ethnic groups is 59.2% compared to 73.7% for white groups.

Only half of disabled people of working age in Scotland are currently in work compared to 80% of non-disabled people of working age.

Companies and Organisations that promote and enable diversity within their workplace have better financial returns than competitors, they can better attract and retain talent, they have a more engaged, empowered and positive workforces, and a brand or reputation that is valued by shareholders, stakeholders, customers and employees.

GenAnalytics can work with you to identify the steps your business needs to take to achieve and promote a diverse workforce.


is the gender pay gap in Scotland (2021)


of disabled people of working age in Scotland are currently in work (2021)


is the gender pay gap in the UK (2021)

Jane Gotts

The Gender Pay Gap is not unique to Scotland or the UK, global estimate suggest that it could take another 140 years for the gap to close at a global level. So, in the UK – how do we tackle the gap that remains? This is complex and it will take a range of actions, measures and time to address gender, ethnicity and disability pay gaps within our workplaces. However, we believe taking a detailed and evidenced based approach to understanding the facts is a start. Our tailored approach and bespoke software supports our clients to take that first step.

Dr Lesley Sawers

Creating more inclusive and diverse workplaces across the private, public and third sectors is important. Our work demonstrates that not only do employees benefit in terms of access to opportunity, reward and compensation and health and wellbeing, but greater diversity in thought and inclusive workplace cultures also deliver significant financial and business benefits to the organisation, its stakeholders and the customers or communities it serves.

Through a team of talented and experienced professionals we have the expertise, networks and knowledge to meet any challenges in the organisation and to deliver solutions that meet our clients needs.
Dr Lesley Sawers
Founding partner and director

Lesley brings wide experience from across the public, private, and voluntary sectors in business and economic strategy, knowledge and change management and strategic consultancy.

Prior to launching GenAnalytics, Lesley was Vice Principal and Pro Vice Chancellor for Business, Enterprise and Innovation at Glasgow Caledonian University and Chief Executive of the Scottish Council for Development and Industry, Scotland’s leading economic development think-tank.  She has also held senior leadership positions at ScottishPower, Royal Mail, CACI, Management Horizons and VisitScotland.

Lesley also holds several non-Executive appointments with a focus on equalities, social justice, and economic growth.

Lesley has a degree in Economics from the University of Glasgow, a PhD from the University of Stirling and Honorary Doctorates from both Glasgow Caledonian University and the University of Strathclyde. She is also an Honorary Professor at Glasgow Caledonian University and was awarded an OBE in 2018 for her work in business and equalities.

Jane Gotts
Founding partner and director

Prior to setting up GenAnalytics Ltd Jane was Director of International Business Development at Glasgow Caledonian University with responsibility for driving the university’s international business development strategy in key overseas markets including the USA, South Africa and Brazil.

Jane played a key role in contributing to and supporting the Review of the Role of Women in Scotland’s Economy authored by Professor Lesley Sawers and launched LeanIn Scotland in May 2014 which has to date engaged with over 400 women.

Prior to joining GCU she spent 10 years at the Scottish Council for Development and Industry, Scotland’s leading independent economic development organisation, where she had responsibility for developing and delivering the organisation’s international and commercial strategy. At SCDI she led over 50 trade visits to overseas markets in Europe, North America, Latin America and Asia, including high profile delegations with the First Minister of Scotland and senior UK Cabinet Ministers. Jane also acted as the Adviser to the Economy, Jobs and Fair Work Committee in the Scottish Parliament for their inquiry into the Gender Pay Gap in Scotland in 2017.

She has a degree in Politics from the University of Glasgow.

Who we work with
Respect Equality
Equality Federation
Equality and Human Rights Performance Framework

Tel: 077380 10926